Client Case Study: Organic Instagram Growth for Dr. Ömer Tahir Günkara
Client Profile: Dr. Ömer Tahir Günkara, Ph.D., Associate Professor in Organic Chemistry at Yildiz Technical University, Turkey.
Initial Situation:
Followers: 134K (experiencing negative growth)
Engagement and account reach declining significantly
Reels performance: Moderate to low reach and interactions
Objective:
Increase follower count organically, boost reel views, reach, and overall engagement specifically within targeted niches related to education, science, and chemistry.
Strategy Implemented:
Created highly engaging reels leveraging trending formats
Optimized hashtags targeting the scientific community and educational niches
Strategic posting schedules for maximum reach
Focused engagement with relevant followers and communities
Results Achieved:
Followers Growth: Increased to 137K (+3,000 organically) within a short span
Accounts Reached: Improved from 607K to 1.4M (+37.6%)
Accounts Engaged: Increased from 62K to 117.3K (+43.8%)
Outstanding Reel Performance:
Reel 1: "Reaction of NaOH with CuSO4"
Views: 9.6M
Likes: 216K
Comments: 440
Shares: 32K
Saves: 16K
Total Reach: 5,980,147
Reel 2: "In the Lab, Focus on What Your Labmate is Asking For"
Views: 1.6M
Likes: 33K
Comments: 227
Shares: 8.6K
Saves: 3.2K
Total Reach: 689,472
Reel 3: "Magic or Chemistry?"
Views: 633K
Likes: 18K
Comments: 71
Shares: 1.2K
Saves: 827
Total Reach: 345,342
Impact:
Successfully reversed the negative growth trend, turning it into positive organic growth
Established strong, consistent engagement with targeted academic and chemistry enthusiast communities
Significantly enhanced visibility, contributing to Dr. Günkara’s authority and influence within his niche
Services Used:
Organic Growth Management
Reels Optimization
Content Strategy & Scheduling
Community Engagement & Interaction