Client Case Study : Rina Thoma
Profile: Cookbook Author | Gluten-Free Recipe Expert
Goal: Attract targeted U.S.-based followers and boost engagement
Strategy:
Region-specific hashtag strategy
Niche-aligned content (gluten-free meals, cookbook promotions)
Audience targeting for U.S. moms and food lovers
Results:
Followers growth: 450 ➜ 5,687
91.6% of followers from the United States
Engagement concentrated in women aged 25–34 (28.6%)
Impact:
Built a strong U.S.-based niche audience
Positioned client as a top gluten-free content creator
Increased conversions for free cookbook and promoted posts
Services Used:
Geo-targeted Organic Growth
Content & Caption Strategy
Audience Segmentation & Niche Engagement